Dandy Soap Co.

Reposition Dandy as the considered soap on the upmarket personal-care shelf. Current packaging reads gift-shop; we need shelf presence in indie grocery and design-forward retail without losing the warmth that earned the early customer base.

Pitch deck for upcoming buyer meetings with three regional grocery chains. Narrative focus on category creation — adult-skincare-grade soap in a category dominated by cheap mass and craft-fair fragility.