Objective
Pitch deck for upcoming buyer meetings with three regional grocery chains. Narrative focus on category creation — adult-skincare-grade soap in a category dominated by cheap mass and craft-fair fragility.
Audience
Buyer leadership at independent grocery and personal-care retail chains
Deliverables
- 20-slide deck
- Buyer one-pager
- Press kit cover
Brand voice
ConfidentSpecific
Timeline
- KickoffApr 22
- DiscoveryApr 30
- Round 1May 09
- Round 2NowMay 18
- Final hand-offMay 25