Objective
Identity and menu system for a new neighborhood spot opening in late June. Seasonal menus rotate every six weeks, so the system must be genuinely flexible.
Audience
Walk-in neighborhood diners + local food press
Deliverables
- Wordmark + 2 secondary marks
- Menu template system (3 dayparts)
- Signage + window vinyl
- Reservation site (1 page)
Brand voice
HonestHand-touchedGenerous
Timeline
- KickoffApr 22
- DiscoveryApr 30
- Round 1May 09
- Round 2NowMay 18
- Final hand-offMay 25